Rickio Woods | Creative Direction
1201 NE Ballinger Pl.
Seattle, WA 98155-1137
206 909 5250
Capabilities + Experience
15+ years in creating retail and consumer focused lifestyle brand marketing content, research, development and implementation of innovative and effective audio/video/motion graphic projects.
Adept direction and management of groups involving client representatives, production and creative teams.
Comprehensive background includes: creative direction and management, film/television industry postproduction, graphic and web design, oversight and production of editorial and commercial content.
Experienced involvement in projects from concept through implementation.
Rickio Woods Creative Direction, Seattle. Principle, 2008-Current: Freelance. Helping clients achieve their aspirations.
Channel M, Seattle. Executive Creative Director, 2008: Assessed production. Directed motion graphics and editing department staff. Responsible for content, maintaining client accounts, directing creation and editing of proposal reels.
Clients included: Macy’s, Wet Seal, The Walking Company, Journey’s, Journey’s Kids.
Retail Entertainment Design, Seattle. Creative Producer, 2006-2008: Led creative for company that specializes in high-level creative visual content and marketing solutions for retail, hospitality, entertainment, advertisement, music and film industries as a dynamic branding and sales tool. Responsible for content, maintaining client accounts, directing creation and editing of proposal reels.
Clients included: G by GUESS, Tween Brands: Limited Too/Justice, Hot Topic, Pop Kitchen, Nautica Jeans Company, Zebra Club, Börn, and Jimmyz.
Project for G by GUESS won:
-2008-NASFM (Global Shop)-Design Award re: G by GUESS “Store of the Year”(Creative Direction Audio/Motion Graphics),
-2008-Chain Store Age-Design Award re: G by GUESS “Store of the Year” (Creative Direction Audio/Motion Graphics)
Jon Hassell, http://maarifastreet.com. Marketing Consultant, 2005: Positioned new CD release, in online couture fashion and lifestyle design magazines for innovative musician|composer Jon Hassell.
Muzak LLC. Seattle, Charlotte NC. Creative Director-Brand Audio, 1997-2005: Led creative for the largest provider of custom designed in-store audio branding for lifestyle specialty retail companies. Responsible for all aspects of design process and special projects from concept through implementation, maintaining client accounts and directing creation and editing of proposal reels. Key partner in company re-branding that resulted in increased revenues from 80MM to 250MM. Retaining every multiple 8 figure account over 8 years. Oversaw a staff of 23.
Clients included: Aveda, AX Armani Exchange, Adidas, J.Crew, GAP, GAP Kids, Baby GAP, Banana Republic, Old Navy, DKNY Donna Karan New York, BCBG, Brooks Brothers, Cartier, Crate & Barrel, Lord & Taylor, Bottega Veneta, L’Occitane, Toni & Guy, Barnes & Noble, Façonnable, Quicksilver, Cingular Wireless, Oilily, May Company, Smith & Hawken, Sunglass Hut/Watchstation.
Anam, Seoul Korea. Creative Consultant, 1996-97: Produced musical content and designed packaging for DVD projects and digital editing sessions.
FreeRange Media | hyperFuzzy, Seattle. Creative Director/Managing Editor, 1994-96: Original website concept for early web development company. Led creative to design and programming staff. Developed one of the first “shopping cart” environments and live interactive chat rooms. Guest writers included noted cyberculture theorists: Douglas Rushkoff, Timothy Leary and Howard Reingold.
hyperFuzzy was hailed by Wired magazine as a “Virtual intellectual tsunami, a profoundly exciting new model that is not mere experience, but evolution in action.” www.wired.com/wired/archive/3.11/net_surf.html
Universal Pictures/Walter Hill Productions, Los Angeles. Re: “Trespass” (Feature Film), Los Angeles. Music Post Production, 1992: Worked with director Water Hill, and music editor in editing studio and mixing stage. Worked with composer Ry Cooder, in recording studio and mixing stage.
David Lynch/Mark Frost Productions Re: “Twin Peaks” (22 episodes) - “On The Air” (6 episodes), Los Angeles. Music Post Production, 1990-92: Worked with director David Lynch and composer Angelo Badalamenti, guest directors, and the music editor, in editing studio and mixing stage.
BFA Program, Fine Arts: Eastern Washington University
References: http://www.linkedin.com/in/rickiowoods